By Becki Cohn-Vargas, Not In Our School Director All of us have experienced cruel behavior, either as a participant, victim or witness. The Not In Our School “Break Bullying”public service announcement, donated by the MAKE ad agency, appears to bring back those bad memories. The announcement depicts adults in a professional environment re-enacting the personal middle school bullying experience of the director, Mike Nelson. His point: If we would not stand for this at work, why do we stand for it happening to kids in schools? The purpose of the PSA is to make us want to do something—to intervene, unlike the co-workers who watch their colleague pushed to the floor.