What can a community do when a hate group comes to town and targets a wide variety of organizations, each of which have different ideas of how to respond -- or not? That's what happened in Charleston and Wheeling, West Virginia in March 2010. The Westboro Baptist Church hate group announced it would picket Jewish and Catholic institutions, a local university, and, as a last-minute addition designed for maximum emotional anguish, the Montcoal Mine, where a dozen miners had just lost their lives. How could the community respond, particularly when some people preferred to keep a low profile, while others wanted to stage a loud counter-protest? Who could even lead such a community response, given the different values of the targeted groups? A coalition of local leaders convened at Temple Israel, one of the targeted institutions, and decided they had to present a united front. The message had to be broad enough to include everyone, but specific enough to show opposition to the hatred espoused by Westboro.