Brian Cox - ORGANIZE | Not in Our Town

Brian Cox - ORGANIZE

Grade Level: 
Middle School (6-8)
High School (9-12)

Brian Cox - ORGANIZE


As a former pro football player, Brian Cox understands the value of teamwork and community in achieving a goal. After retiring from the NFL, Cox came back to his native Los Angeles, witnessing the destruction that gang violence had wrought on his old neighborhood.

As an administrator for the Parks Department, Cox became the director of the South Park Recreation Center and began efforts to improve the park.

Through the common bond of football and community, Cox and his supporters led a campaign to improve the park to create a safe space for youth to gather and practice sports. Eventually gaining the trust of the community, Cox has transformed the park from a gang hangout to a vibrant family destination, improving the surrounding neighborhood at the same time.

This video is part of a series produced by Not In Our School’s parent company, The Working Group, for the Institute for Advancing Unity. This series focus on extraordinary people whose personal choices have inspired others to join in tremendous collective achievements. 


To turn on closed captioning for this film, first hit play and then go to the bottom right-hand corner and click: "CC"

Get the Quick Start Guide to start a Not In Our School Campaign in your school

Series Executive Producer: Edith Crawford
Concept Designer: Stephanie Francis
CEO, Institute for Advancing Unity: Dr. Robert M. Harris, Ph.D.


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