“Break Bullying,” is a Public Service Announcement (PSA) that depicts adults in an office environment re-enacting the director’s personal bullying experience from middle school. His point: If we would not stand for this in the office, why do we stand for it happening to kids in schools? It is a call to action for everyone to take bullying seriously. Students and teachers alike are reporting visceral responses to the PSA. You will hear a few bleeps—but those bleeps, unedited, are what kids experience daily in their schools.